Students in the Hanover College Business Scholars Program are working with ENVISION Jefferson County to determine the feasibility of establishing a zip line in the Madison, Ind., area.
The scholars are conducting research regarding pricing, potential sites and other important factors. As part of this effort, the students seek to gauge local interest and collect opinions through an online survey. The survey is available at www.hanover.edu/ziplinesurvey and on the ENVISION Jefferson County and the City of Madison Facebook pages.
"We're so pleased that the Business Scholars class has taken on this project," said ENVISION Jefferson County Coordinator Valecia Crisafulli. "Public input will be critical to determining whether or not a zip line is feasible here and will be an important component of a marketing plan going forward."
The feasibility study is being conducted as part of a marketing analytics and strategy course. The project is led by Hanover senior Emily Miller, an economics major from Nashville, Ind., and classmate Evan Miller, a computer science major from Crawfordsville, Ind.
“Hanover’s Business Scholars Program has a great record of partnering with businesses and other organizations in Jefferson County,” said Hanover President Lake Lambert. “Our students’ work with Envision on the zip-line project is another example of student research making a positive impact on our community.”
ENVISION Jefferson County is a community-driven action plan. Six priority initiatives and 29 projects were outlined in an initial plan to point the way toward a bright and vibrant future for communities in the county. The effort proposes action-based solutions that build on cooperation and forge new partnerships necessary for the realization of the goals.