Peter Ashley has been appointed Hanover College’s vice president for communications and marketing. He joins the College’s staff after serving for the past two and a half years at the largest nonprofit provider of hospice services in the state, based in Mishawaka, Ind. He was the director of communications and annual giving for its supporting foundation, as well as the community relations liaison for the agency.
Ashley brings an abundance of small- and large-scale communication experience in higher education, banking and industry. His areas of expertise include brand identity creation, marketing and website strategy, along with fundraising and executive communications.
Ashley previously worked as the director of marketing and communications for the business schools at the University of Notre Dame and Georgia State University. At Notre Dame, he oversaw marketing communications, website administration, public relations and social media. During that period, he was nominated for the American Marketing Association’s 2015 Nonprofit Marketer of the Year and 2015 Visionary Marketer of the Year.
Ashley also brings a wealth of corporate communications experience. He served in senior communications roles at SunTrust Bank, Bank of America and Koch Business Solutions.
In addition, he has classroom experience as a communications educator. Ashley served as an instructor at Queens University of Charlotte (N.C.) from 2002-09, where he lectured on such topics as leadership, organization development and conflict management to professional students.
Ashley earned both a bachelor’s degree in speech communication and a master's degree in communication studies from the University of North Carolina at Chapel Hill.